Shovel Ready Sites:
          
1)  Sites are Complete and Available
         - Sites are ready for Sale or Lease
         
2)  Sites are Fully Served
         - Utilities and Transportation Infrastructure are in place
            
3)  Sites are Construction-Ready
         - Ready for Immediate Construction, (no issues such as
          Zoning, Easements or Mitigation of right-of-way)
 
Shovel Ready, means that the property has utilities to the site, proper zoning, easements and transportation access. It is under control of a development organization and the price is established and is known.  

It's important to have "shovel ready" sites because it tells a corporate site selector that there's a good chance that the municipality is business friendly, well-run and that the required resources will be in place. 
 
Your project can proceed more quickly, with lower risk and better defined costs.